Snowden’s decision “to inform the public as to that which is done in their name and that which is done against them” has fueled a heated debate of national security vs. information privacy. And really the issue translates to public vs. private cloud as the issue deals with how information is stored and moved about.
Much of the controversy is around user privacy. If you have been using Microsoft Outlook to discuss business plans or Google Drive to store product specification, that information could be in the hands of an unknown person.
But there is another issue of data security. While there are laws that enable governments to legally access information for national security purposes such as the UK’s Regulation of Investigatory Power Act, the lack of user notification is what has given many companies pause.
Companies (and people too, of course) want control over their data, and if the government is gathering that information through legal means, they want to know as it is happening, instead of finding out later from a news report.
This loss of control over data can happen without government snooping around. If an employee is sharing information with another employee through a public cloud service and then the employee leaves the company, no one can ensure that the employee who left is blocked from accessing confidential information unless IT has access to admin rights in that solution. And even if that data breach is discovered, since the public cloud service provider has relationship with the ex-employee not the business, if the data is stored in a personal account of the ex-employee, the issue is difficult to resolve.
So while public cloud boasts great performance, scalability and cost-effectiveness, companies and people are moving to private cloud solutions where their data is secure. And there is data to support: personal cloud market is expected to reach $43.5 Billion by 2018, which is a compounded annual growth rate of 45.61%. So here is our shameless plug: Zimly is one of those personal cloud solutions for your media needs. We don’t store your music in a central cloud server such as Spotify or Deezer but let you stream your own stuff in your computer directly to your device.